Google Ads is the tool you need to invest in if you want to give your company a unique spot on the internet. You can anticipate beneficial results for the hard-earned pennies you have invested in your campaign because digital ad expenditure is anticipated to reach a whopping $571.16 billion this year.
How many users of Google scroll past the first page of results? The response is not a lot. You are probably not going to be seen if your company is on page 8. PPC campaigns can significantly enhance your traffic and move you up the ranks.
However, in a crowded industry, this calls for you to engage a qualified professional of an SEO agency, such as Australian Internet Advertising. Make your brand digitally independent so that it can dominate the Google SERP with the help of Google Ads specialists on your team, unless you are also an expert in this area.
If you want to learn Google Ads then you have got the following few options:
- There are online Google Ads training courses available conducted through Skype and will offer you one-to-one training and support specific to your own goals and learning objectives
- A top-rated Google Ads course available on Fiverr, which can be considered if you prefer to learn online
- Another best-selling online course called Udemy’s Google Ads Course, which is definitely worth checking out
- If you want to learn about PPC, then Wordstream is the biggest name out there and this PPC university has got plenty of resources and guides that you can start learning from right away
- Google Ads Academy also has several learning materials all are categorised by platforms like digital sales, display, mobile, etc.
However, with this option, you need to devote a lot of time to learn at the level of professional. If you have to run your business then there are already too many in your plate. Will you be able to devote so much time?
On the other hand, by hiring a professional agency, you will get following benefits.
- You can get much better results without spending your time to go through the learning curve of this complicated Google ads.
- Google ads experts will deploy the smartest and also most effective bidding strategies and can land your advertisement enviable placements.
- Professionals can manage your Google advertisements campaign proactively.
- Google advertising consultants can attract more clients by offering your business visibility.
- They can easily drive conversions, which can also affect positively your quality score.
- Your Google ads will remain sales-oriented, which can improve your bottom line.
- Google ads specialist may cost you less in the long run while at the same time also fetch a handsome return on your investment.
- Your Google ads campaign will stay up-to-date and relevant even with any change in Google policy.
Which is right option for you?
Self-management allows you to control everything and save money by avoiding outsourcing, but it only makes sense if you are familiar with Google Adwords and Pay Per Click marketing. You can be setting yourself up for an expensive learning experience if you don’t.