Happn Paris has launched to a limited user base. The app is not available in other major cities in Europe but will soon be available in several big European ones. The app will offer credits, which can be bought for a few dollars. Once it becomes popular in a city, it will work with advertisers to sell native ads, which are seamlessly integrated into the app rather than looking like a banner. While France already has a strong app ecosystem, Happn is the first one aimed specifically at young professionals.
Users can search for people in real life by geolocating. The app can help people find people they have crossed paths with in the past, but it does not have the same functionality as Tinder. Users can browse profiles of people in their neighborhood, find new people, and even meet new people by chance. While it is not available in all areas of Paris, the app is available in more than fifteen countries. It is free to download and use, but some features are paid.
The app was launched in March 2014, and it is now available in three countries: France, London and Berlin. It is highly addictive and a significant portion of its user base opens the app multiple times daily. With over 200,000 users in each city, it is no surprise that Happn is growing rapidly. In fact, Happn already has a large user base in France, with 40,000 users. It plans to reach one million users in India by the end of this year. Happn is also in talks for Series C funding.