As 2022 is about to end, a lot of predictions are being made in the real estate industry. Some believe the price of properties in real estate will continue to increase, while some think there will be a massive drop in mortgage rates.
Well, only time can tell what’s right and wrong. But one thing that we are pretty sure of is the increasing need to use videos in the real-estate world for marketing.
Video Marketing has taken over the digital marketing landscape. Marketers are investing heavily in videos to take their businesses to new heights.
But still, using videos in real estate seems absurd to some. If you’re one of them, then you should read this blog till the end.
Video plays a very imperative role in the real estate market as well. As customer behavior is changing, so does the ways marketers do business. And doing so is essential because if you’re unable to fulfill the requirements of your prospects, then they will never buy from you.
Today in this piece, we will be shedding light on the significance of using videos in the real estate world and how you can go about it to stand out from your competitors. For more tips look on doublejump.media
So, without any further delays, let’s dive in.
How are videos making a difference in the real estate world?
We know that making a statement without any proof always goes to waste. So, to back what we have set above, we did some research and discovered that according to the survey conducted by National Associations of Realtors 2018 Technology, 38% of agents use videos for marketing purposes while 32% don’t. The rest of the 32% claims to use it in the future.
That’s a general study but understanding how videos are helping agents is important.
If you ask me, “Does using videos can help real estate agents?” My answer would be, “Yes, absolutely!”
I have some real-time stats that can support my answer.
Do you know that 85% of buyers in the real estate world prefer to work with agents who use videos? Moreover, the homes listed in the property market with videos tend to grab more buyers than houses listed without them.
Also, embedding videos in your emails boost the click-through rate by 50%.
But that’s not just a few reasons. There are many more reasons why real estate agents should start using videos.
Let’s check them out one by one:
Helps in building trust and credibility
No matter which industry or profession you belong the most important part is to make the customer feel comfortable. They should be able to trust the person whom they are doing business with.
Video marketing gives a business face and personality. Most imperatively, it facilitates building rapport and trust. Humans prefer to do business with humans. Instead of seeing a PowerPoint presentation, they prefer to have a face-to-face meeting or interaction.
Conveys more information
Another reason to go with video marketing is video capable of conveying more information in an engaging and captivating manner.
Reading any property listing is very boring but watching a property listing video is appealing. Buyers can get their hands on every important thing just by hitting a play button.
Through videos, you can provide them with a real-time experience. You can show the properties from inside and outside in a much better and clear way while giving a little bit of sense of the neighborhood.
Time-saving and cost-effective
Believe it or not but videos can save a lot of time and money. In a 3-minute-long video, you can shed light on your business, showcase your offerings, introduce your teammates and even answer some of the queries of your prospects.
Another option is to create a video series that can be viewed repeatedly and can be shared on all the marketing channels and platforms easily.
Generally, these videos are categorized as explainers, and explainer video pricing plans start from $2,500, which is quite affordable for businesses and especially agents.
Encourages prospects to take the action
The video itself is one of the most effective forms of content marketing. But you can make it more result-driven by adding CTA, also known as Call-to-Action, in them.
When you ask your prospects through a video to take any action, the chances increase very much. The action can be anything from downloading a property list to buying a house.
Through CTA, clients can connect with businesses easily, and it works as a catalyst that pushes them further in the sales funnel.
Improves search engine rankings
Do you know websites with videos in them rank higher on Google than those that don’t?
This signifies that embedding videos on websites or optimizing your YouTube channel can improve the overall ranking of your website.
You can upload different types of videos on their dedicated pages. To further improve your ranking, you can also add video schemas.
The different types of real estate videos you can make
Well, there are various types of videos you can make for real estate marketing. Let’s learn about each of them together.
Property listing
As per my experience, this is one of the most effective types of real estate video every agent should make if they want to be successful. You can make a minute or two videos to show the different properties in your listing.
This facilitates visitors to experience the charm and flow of each property. You can also add a voice-over to your video to make it more appealing.
Agent profiles or About us
Agent profile, sometimes called About us videos, usually features an agent or team who talks about themselves. In a video like this, they usually talk about their background, education, years of experience, certifications, how passionate they are about real estate, and about their connections in the real estate community.
Client testimonial
What can be better than sharing the experience of your existing clients with your prospects?
In the real estate world, only referrals work. This is why making a client testimonial can facilitate attracting new prospects, strengthening your connections, and building a strong profile.
Request your clients to share their experience working with you till the end.
In this way, you can bag more prospects and build a credible image in the market.
What’s Next?
If you’re a real estate agent, then I am pretty sure that by now, you must be thinking about investing in video marketing; if you haven’t started already.
There are many video production companies in cities like New York, Houston, and California that are creating marketing videos for real estate businesses and agents.
You can reach out to them easily to get your video.
On this note, let’s conclude this blog with the hope that this will be of great help to you.
