Games

How online casinos use digital marketing

The online gambling market is expected to be worth $153,6 Billion in 2030. It is no exaggeration to say that the industry is thriving. People around the world have long since discovered the fascinating world of casino. But the huge success is not only a result of online sites offering great games, it is also due to great marketing, which has led people to spread the word to friends and family. If you wish to learn more about the marketing strategies, keep on reading.

The first impression

Getting a good first impression with the customers is one of the most important things for an onlinecasino. If the customers are already uninterested when clicking the website, it is unlikely that they will play the game, nor will they tell their acquaintances about the casino.

As others have already discovered, it is crucial to have a highly functional website, that will appeal to potential customers. With the help from designers and software engineers, online casinos have managed to create user-friendly sites with great designs, that will pique the players’ curiosity.

Connecting through a blog

It can be costly to run a casino, as you need to apply for a license. For example, in the UK, just applying for a license can cost up to 50 million pounds. Therefore, some might decide not to spend thousands of dollars on marketing. A cheap, but effective marketing tip is starting a blog. This way the casino can share content on trends or new games whilst promoting their brand. If they are active enough, they might even gather a following of loyal readers.

Here are some of the subjects, that online casinos have chosen to write about:

  • Game reviews
  • Game rules
  • Interviews with players
  • Articles about responsible gaming
  • Tips on playing

Keeping updates in newsletters

Another way of informing players is through newsletters. This is an effective way of connecting directly with the customer, as online casinos get to promote their business directly in customer’s emails. How do the customers sign up for the newsletters, you might wonder? By giving customers great offers, the online casinos can ask for their emails, and they will get automatically signed up for the newsletter.

Visible on social media

About 59 percent of the world’s population use social media according to research from Global WebIndex. Many online casinos decide to take advantage of this and promote their business on platforms like Facebook, Instagram, Twitter etc. There are different ways to do this, as you can also pay for ads on Facebook and Instagram. When people are scrolling through their feed, suddenly an advertisement for an online casino can pop up. To stand out from others the casinos are now creating content especially for social media such as videos and creating online events.

Offering great bonuses

To ensure that customers will not use other online casinos, business will try to engage customers by offering exclusive deals and promotions. An example is giving the players free spins or games. This is a good way to get new customers, as some will want to try out the casino out before paying for it.

Leave a Reply

Back to top button