Whether you’re running an ecommerce website or a blog, SEO is important if you want to be visible in search engine results pages (SERPs).
And while there are many aspects of SEO that can be time-consuming, conducting an audit doesn’t have to be. In fact, with a little know-how, you can complete a free SEO audit in 30 minutes or less. Here’s how:
1. Check Your Title Tags and Meta Descriptions
The first step is to check your title tags and meta descriptions. These are the elements that appear in SERPs when your website comes up in a search.
If your title tags and meta descriptions are optimized, they can help improve your click-through rate (CTR), which is the percentage of searchers who click on your listing after seeing it in SERPs.
There are a few things you should keep in mind when checking your title tags and meta descriptions:
– Include relevant keywords: Make sure your title tags and meta descriptions include relevant keywords for your page. Not only will this help improve your CTR, but it will also help improve your SEO.
– Keep it under 55 characters: Title tags should be no more than 55 characters, and meta descriptions should be no more than 155 characters. Anything longer will get cut off in SERPs.
– Make it unique: Each page on your website should have its own unique title tag and meta description. Don’t try to stuff multiple keywords into one tag or description, and don’t use the same tag or description on multiple pages.
2. Analyze Your Website’s Structure
Next, take a look at your website’s structure. A well-organized website is easier for both users and search engines to navigate, which can lead to better search engine rankings. There are a few things you should look for when evaluating your website’s structure:
– Does each page have a unique title tag and meta description? As we mentioned before, each page on your website should have its own unique title tag and meta description. If you’re using the same tag or description on multiple pages, it’s time to make some changes.
– Is your navigation menu easy to use? Your navigation menu should be easy for both users and search engines to understand. That means using descriptive labels for each section of your website, as well as nesting pages accordingly. For example, if you have a page about “men’s shoes,” that page should be nested under the “men’s” section of your navigation menu—not under the “women’s” section or somewhere else entirely
3. Evaluate Your Content
Once you’ve got your title tags, meta descriptions, and website structure in order, it’s time to turn your attention to your content. After all, content is what helps you rank in SERPs—so it’s important to make sure yours is up to par.
Here are a few things you should look for when evaluating your content:
– Is it keyword-rich? As we mentioned before, including relevant keywords in your content can help improve both your CTR and SEO. But beware of keyword stuffing—which is when you stuff so many keywords into your content that it becomes difficult to read. Not only will this irritate users, but it will also hurt your SEO because search engines will view it as spammy behavior.
– Is it well-written? In addition to being keyword-rich, your content should also be well-written. That means using proper grammar and spelling, as well as ensuring that each piece of content has a clear purpose or message. If users can’t understand what you’re trying to say—or if they find your content difficult to read—they’re likely to click away from your site pretty quickly.
4. Check Your Images
Images are an important part of any website; not only do they help break up text and make pages more visually appealing, but they can also help improve SEO by providing another opportunity to insert relevant keywords onto a page. When evaluating the images on your website, there are a few things you should keep in mind: – File name: The file name of each image on your website should include relevant keywords for that image—e., if you have an image of a red dress on a product page about red dresses, the file name for that image might be something like “red_dress.”
– ALT text: In addition to including keywords in file names, you should also include them in ALT text—which is the text that appears when an image doesn’t load properly or when someone hovering over an image with their mouse (this text is also sometimes referred to as “ALT tags” or “image ALT tags”). Like file names, including relevant keywords in ALT text can help improve both CTRs and SEO because they provide another opportunity for those keywords to appear in SERPs—and remind search engines what the image is actually about if the image doesn’t load properly on someone’s screen..
By following these simple steps, you can perform a free SEO audit report on any website in 30 minutes or less! Just remember to check title tags and meta descriptions, analyze website structure, evaluate content quality, and check images for optimization opportunities—and you’ll be well on your way to improving both CTRs and search engine rankings..