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Why Do Not More Small Businesses See the Value of Social Media?

Why do not more small businesses use social media? In a recent survey, 80% of marketers saw more than one benefit from social media. Businesses could use social media to increase visibility among potential customers and gain new customers. The cost of creating a business profile is minimal, and social media content generates attention. Businesses should include their website address and social media profiles to encourage potential customers to follow them on the site.

A small business may not have a massive crisis the size of Starbucks, but it can still have a significant impact on its niche. In fact, even a small number of shares on a Facebook post can have a major impact on an industry. It’s important not to ignore the power of social media for your business, however, because the best way to deal with a social media crisis is to have a well-run social account and a crisis plan.

The most important benefit of social media for small business owners is the direct communication that it offers. Research shows that customers who engage with small businesses through social media are 40% more likely to spend money with them in the long term. This type of direct communication creates customer loyalty that other types of small business marketing fail to deliver. Furthermore, 41% of brick-and-mortar buyers read reviews of a company before making a purchase.

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